You want to create a stellar social media personality? Check out these 4 Facebook Tips For Your Fitness Page & Much More.
First things first, Why DO You Need To Be Stellar At Social Media?
Coz everyone is already on social media.. chances are that you found this article on one of the many social media platforms. Be it Facebook or Twitter or Instagram or LinkedIn, everyone’s on it (well almost everyone..). 😉 And if it is so, why not take advantage of this incredible opportunity to target your clients?
Which Social Media Platforms Should You Target?
You first need to know where your audience lies. Are you targeting 25-35 year old people with jobs? You are more likely to find them active on Twitter, LinkedIn even facebook. You get the idea.
Do not start with multiple channels at once, instead focus on one and then start building other platforms too.
It goes without saying that you should have a website that serves as a landing page for all communication that you do on your Facebook page or Twitter/Instagram handle.
P.S.- If you don’t have a website or are looking for SEO optimised websites, check out some class ready-to-edit templates on Themecloud. Easy to work with and additionally, you can get a new website up and running in less than a couple of minutes.
Once you have a beautiful website, these tips will help you build an engaging presence on social media.
1) Create Awesome Content
This forms the crux of an engaging and powerful social media presence. This is where 80% of your effort should be directed to. So how can you do this?
The key points that you need to think about are:
- The quality and choice of image and videos that you shall be posting
A picture tells a story. If the picture catches attention of your prospective client, there is a greater probability of him/her to click on your post to check out what it is about. For example – If you are targeting moms, choosing a picture of men building muscle is not going to serve any purpose. Instead, a picture with a mom running with the baby in a stroller would get you a lot more clicks and conversions from your target audience.
- How this post will appeal to your target market
When the prospective client clicks on article with pictures that talk to them, you have to ensure that the content also speaks to them. Talk about issues that are relevant to them. It could be motivational or simple tips that will help them and guide them through their experience with you.
A good mix of content is imperative. Do not hesitate to use your page to ask which movie you could watch or what they think about the latest development in your immediate environment. Tip – Try to keep such questions as neutral as possible. 🙂
If you’re not a writer, do not hesitate to look for people at fiverr, who specialise in the type of content that you’d like to publish.
2) Getting the timing right
If you post engaging content but at the wrong time, it fails to serve the entire purpose. So how to solve this tricky problem?
There are multiple tools that you could use to automatically post your content when the maximum number of your followers are online. Buffer is one of the most popular tools that I’d recommend using too.
3) Create a hashtag – Don’t fuss over it!
You’ll see that all popular fitness coaches and PTs have a hashtag for themselves. This way they can track their followers and ensure that they retarget people who are subscribers to their program but not paying customers.
Apart from the technical stuff, it also adds a fun element for your clients. In essence it serves 2 purposes –
First, when your client uses it to post about his/her workouts or to follow up on your content, videos etc. they come across other people like them who are following your program. It helps to build a community that shares values and makes it fun for them.
Second, when all your clients share about the experience about their workout, their entire list of family and friends also see it. In addition to the fact that it serves as a testimonial to your program, it also encourages other people to check you out.
Using hashtags as simple as #WorkoutWithMichelle or #FitnessIsIn will work wonders.
4) Most importantly, Measure & Follow Up!
Have a strategy in place to follow up your potential leads.
Do you reply in the same way to all your potential leads? If you said yes, you need to change your approach ASAP. Following up on leads should be personal and he/she must feel cared for. Tailor your message and approach them with information that is relevant to them.
The objective is to make the client feel special, to an extent that he feels that you will go to great extent to help them achieve their fitness goals.
If you feel that you now have a clearer picture of things or want to discuss more in detail about any of the points, feel free to comment.