Now that your lawyer website is up and running, it’s time that we start talking about the mission that lies ahead. I’m sure you realise that owning a website without any marketing is like owning a car but not buying any petrol. And no, marketing doesn't have to mean paid advertising.
You might think that word of mouth is enough for you to get the bucks, but it does not mean that you limit your networking opportunities and refrain from establishing your presence online.
With marketing you can showcase your services to potential clients with an increased reach. With these 3 Handy Ways to Drive Organic Traffic to Your Lawyer Website - you will be able to increase your website traffic without a pinch in your pocket. Here’s how.
1) Create Unique & Engaging Content
You’d probably find this in almost every other article, but trust me it’s that important. Unique content means that it should be fresh and must add value to your customers’ time. Write about topics that talk about new developments in your field, your success stories, your interpretations etc. When your customers find you through your articles it positively impacts the web traffic, increases organic leads and eventually your website’s ratings and rankings.
2) Tap into Online Communities
This is by-far the best method to increase organic web traffic and your job is half done if you already have unique content (mentioned above). Community management simply involves interacting with groups of people with the same interest and diverting them to your website when in need.
To access such communities, join various groups where people might be talking about stuff related to your specialty area, respond to their queries and score a client in the meanwhile. You can also search for people with specific interests on Facebook. It is a great platform where groups can tremendously help to gain reach and get prospects. Additionally, your official page gets likes, comments and shares when you seem to help out people.
3) Social Media Sharing
Social media sharing differs from community management in the sense that your posts, pages - all have sharing options for various social media platforms including Facebook, Twitter, LinkedIn and YouTube. It’s best if your posts can directly be shared without too many complications. Sharing your posts with official lawyer groups on LinkedIn or with groups with similar interests on Facebook, both will increase web traffic and also help you build your reputation as a dynamic lawyer.
The landing page matters since it’s where you make the first impression. See how to make an impressive website for your practice right here.
I am sure when you try these tips, you’ll see the difference. Feel free to ask questions wherever you get stuck. Drop your comments in the section below.