You’re a personal trainer or an online PT or a fitness coach who owns a Facebook page and want to know how you can optimize and monetize your Facebook strategy?
It’s important to mention, that you first need engaging content. To know more about how you can create a more engaging Facebook page, read here (4 Easy Tips).
Additionally, you can use Facebook to monetize the relationships that you build with your fans and followers in the gym, on your page etc. by creating ad campaigns, video campaigns and so on.
1) Advertise Your Services on Facebook
Since everyone is on Facebook and you can clearly specify the audience that you’d like to target, it becomes easier to advertise your packages meaningfully. Having a strong and powerful website that serves as your landing page will further increase confidence in your approach.
Read more about how to build a perfect fitness website here – The 10 Must-Haves For Your Fitness Website Here
2) Create a Video Campaign
80%+ of thought leaders and successful businesses are running video campaigns to increase their brand awareness. So why not you?
No, you don’t need to spend hundreds of dollars on expensive equipment to film your video. Instead, keep it real. This shall impact how your prospective clients think of you. You could film a time lapse of a typical session or a small snippet of your own fitness regime. The idea is to keep it as real as possible. This will help build a more personal rapport with your clients.
3) Create an Ad Campaign
With Facebook’s targeted settings, you can optimize your ad reach. Unlike impersonal pay-per-click Google ads, Facebook ads are a lot more intimate and directed at targeted users that you specify. It is of high importance to ensure that when you specify your target audience, you are as particular as possible.
4) Setting a Goal
Before you publicize your ad, spend time in thinking about what is your objective with your campaign. Do you want to promote your facebook page to get more likes? Or do you want to send traffic to your website? Is it to increase conversions or promote a particular post?
When you set a goal, you shall be able to design your campaign much more effectively. Using tools like Snappa or Canva will help you build high quality ad banners tailored for Facebook specifications.
5) Using a High Quality Image For Ads
An image that is relevant to your audience is more likely to get attention than an image that doesn’t speak to your audience. Be very specific in choosing a high quality image.
6) Guidelines for ad content (your ad copy)
Facebook Ad campaigns have specific guidelines that you’ll have to follow. To specify,
- Your headline cannot exceed 25 characters
- The ad body text cannot exceed 90 characters
- And the link description cannot exceed 90 characters
Facebook is a search engine by itself and including trending keywords is always a good idea to increase visibility.
7) Set Your Budget
Facebook charges you on a pay-per-click (don’t forget that only your targeted audience sees your ad), so each time someone clicks on your ad, you will pay a pre-agreed amount. It’s always a good idea to look for alternatives for your keyword search. Some words are more expensive than others. Ensure that you have evaluated your alternatives effectively to attain maximum optimization.
For example – If you are running a campaign to get more page likes, you will be charged everytime someone sees your ad, irrespective of whether they like your page or not.
Tip – When you are setting your campaign you’ll be asked to “bid for clicks” or “bid for impressions”. Impressions are a bit less concrete, so start with clicks. Set a budget of $x/day and monitor results closely.
8) Monitoring Results
To understand what is working in your favour and what is not working that well, monitor your data and analytics closely. It is important to have a clear picture of how many clicks you’re getting, how many people are actually becoming paying customers and how much you’re spending each day.
9) Optimization Is Key
With the data analytics that Facebook provides, you will be able to see if a particular photo or content is giving you better results than the rest. It will also show you if a particular audience is responding better than others. Such insights will help you focus in a stronger and more yielding direction.
Facebook records more than a billion people online every month. That is 1 in 6 people on Earth. If you can figure out your targeted niche, design your ad campaigns well and closely monitor your data that you collect from your campaigns, you can build a strong presence easily.
In case you’d like to share your insights or experience with Facebook, bust some Facebook myths, feel free to do so in the comments section!